Chile in its entirety is reflected in its country brand. It embraces absolutelyeverything that exists within our boundaries and which fills us with pride.
Furthermore, we Chileans are most definitely an important part of what this country projects. Everything that reflects our identity as a country is represented by Brand Chile, which is based on 4 pillars:
A land of geographic extremes
We have a very diverse geography, including the driest desert on the planet and glaciers that are thousands of years old, a great expanse of ocean with its long coastline and extraordinary islands, lush fields and the Andes mountain range, the spine that unites this land.
A country where the modern and the traditional coexist
We are a country where the modern and the traditional coexist. Chile is home to treasured customs and strong family ties while new practices are constantly being introduced. Both are able to exist in harmony due to the strength, soul and heart of the people.
A country dedicated to progress
We Chileans persevere and are committed to progress. We constantly seek new ways of advancing, innovating and developing. This is translated into our goods and services, which are known throughout the world for their high level of excellence. It is reflected in what we have accomplished with our cities, which become more interconnected as they grow, improving the quality of life for their inhabitants.
A country with whom reliable links can be established
Today we have a reputation as a trustworthy partner. Chile is wellintegrated at the international level, having created open and dynamic networks admired for their stability and dependability at critical moments.
Diversity, tradition, progress and trustworthiness. This is our Brand Chile. Building this brand is a collective challenge. It is a task that calls for all the riches and diversity that is Chile to be combined into a symbol that communicates to the world the vitality of an entire country, thereby opening up a path for more and better opportunities.
is a symbol of what we are.
This is our brand!
Let’s grow it together, in Chile and throughout the world!